New Formula 1 logo revealed
Baku, November 27, AZERTAC
Formula 1 chiefs have unveiled the sport's new logo, and explained why grand prix racing needed to get rid of the iconic mark it has used for the past 23 years, according to motorsport.com.
Shortly after the podium ceremony for the season finale in Abu Dhabi, F1 revealed the new much simpler design that will be used from the start of the 2018 campaign.
F1 commercial chief Sean Bratches said that the decision to change the logo had come about because the old design was not useful for modern digital platforms - nor merchandise.
And he said grand prix racing had to follow the example of other worldwide brands - like Coca-Cola - that had simplified their brands to make better use of the digital era.
"You cannot stitch the old logo chevron to the right," he said. "A number of brands, particularly in this day and age, are trying to simplify their marks to enter the digital space.
"Look at Starbucks, or Coca Cola which has taken the condensation off their logo to enter digital. We felt we had to go a little bit further and really retool to position us on a going forward basis."
Other news in this section
